Take careof yourdenim

Good denim gets better with care.

NorthLand jeans are designed to be worn, lived in, and enjoyed. Following the right care routine helps preserve the fabric, color, shape, and fit of your denim for longer.

Machine wash

When washing is necessary:

  • Turn your jeans inside out before washing.
  • Use cold water.
  • Select a gentle cycle.
  • Wash with similar colors.
  • Avoid overloading the washing machine.
  • Use a mild detergent.

Avoid hot water, as high temperatures may affect the color, fabric, and fit of your jeans.

Hand wash

For a gentler clean, hand washing is recommended.

Use cold water and a small amount of mild detergent.

Gently wash without excessive rubbing or twisting.

Drying

Air drying is recommended.

  • Turn the jeans inside out.
  • Hang or lay flat to dry.
  • Keep away from direct, intense sunlight for extended periods.

Avoid tumble drying whenever possible.

High heat can cause shrinkage and may affect the original fit and shape.

Do not bleach

Do not use bleach or harsh chemical cleaners on your NorthLand denim.

They can damage the fabric and cause unwanted fading or discoloration.

Ironing

If ironing is necessary:

  • Turn the jeans inside out.
  • Use a low to medium temperature.
  • Avoid excessive heat.

Steaming on a suitable low setting can also help remove wrinkles.

Storage

Store your jeans folded or hanging in a cool, dry place.

Avoid keeping denim in damp or excessively humid areas.

For longer-term storage, make sure the jeans are completely dry before storing.

Dark Denim

For darker washes, some color transfer or natural fading may occur over time. To help preserve the original shade:

  • Wash less.
  • Wash cold.
  • Wash inside out.
  • Avoid harsh detergents.

Natural fading is part of the character of denim and can develop beautifully with wear.

The NorthLand Rule

Wear it.Care for it.Keep it longer.

Your denim is made to become part of your everyday wardrobe. Treat it well, and it will continue to look and feel its best.

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