Wash less. Wear more.
Avoid washing your jeans after every wear.
Unless they are visibly dirty or need cleaning, allowing your denim to air out between wears can help preserve its original color and shape.
Good denim gets better with care.
NorthLand jeans are designed to be worn, lived in, and enjoyed. Following the right care routine helps preserve the fabric, color, shape, and fit of your denim for longer.
Avoid washing your jeans after every wear.
Unless they are visibly dirty or need cleaning, allowing your denim to air out between wears can help preserve its original color and shape.
When washing is necessary:
Avoid hot water, as high temperatures may affect the color, fabric, and fit of your jeans.
For a gentler clean, hand washing is recommended.
Use cold water and a small amount of mild detergent.
Gently wash without excessive rubbing or twisting.
Air drying is recommended.
Avoid tumble drying whenever possible.
High heat can cause shrinkage and may affect the original fit and shape.
Do not use bleach or harsh chemical cleaners on your NorthLand denim.
They can damage the fabric and cause unwanted fading or discoloration.
If ironing is necessary:
Steaming on a suitable low setting can also help remove wrinkles.
Store your jeans folded or hanging in a cool, dry place.
Avoid keeping denim in damp or excessively humid areas.
For longer-term storage, make sure the jeans are completely dry before storing.
For darker washes, some color transfer or natural fading may occur over time. To help preserve the original shade:
Natural fading is part of the character of denim and can develop beautifully with wear.
Wear it.Care for it.Keep it longer.
Your denim is made to become part of your everyday wardrobe. Treat it well, and it will continue to look and feel its best.